SEO toolkit for site audits, rank tracking and backlinks, plus white-label marketing reports.
Starts at
$39/mo (Small Biz)
Sales & Marketing
Best SEO tools in India (2026)
SEO tools research keywords, track rankings, audit technical issues and analyse competitors' backlinks. A few suites dominate globally, and several cheaper products cover the same essentials for small agencies and businesses.
79 products compared3 made in India36 with a free plan
Top rated here
1
Google Search Console
Free search performance and indexing reports.
Free
Rank Math
WordPress SEO plugin built in India.
Free plan
Semrush
All-in-one SEO, content and competitive research suite.
Free plan
Google Keyword Planner
Free keyword data from Google Ads.
Free
Google Trends
Search interest trends over time.
Free
View
SEO platform with 24 tools for rank tracking, audits, backlinks and client reporting.
Starts at
$99/mo
SEO suite known for its visibility index, with keyword, backlink and competitor analysis.
Starts at
€119/mo (START)
SEO platform for agencies covering rank tracking, crawls, backlinks and multi-region search.
Starts at
$99/mo, or $82/mo billed annually (Starter)
Website SEO review and audit tool with keyword tracking and white-label reports for agencies.
Starts at
On request
Automated marketing dashboards pulling data from ad, SEO and analytics tools, with unlimited users.
Starts at
$44/month billed yearly (Individual)
AI tool for producing SEO articles in bulk from keyword lists and publishing them to your CMS.
AI powered
Starts at
From $99/mo
Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.
How to choose seo tools
Start with Google Search Console — it is free and answers most questions for a single site.
Pay for a suite only when you manage several sites or need competitor and backlink data.
Check whether the tool has reliable India-specific volumes; some extrapolate from US data.
What to look for
- ✓ Keyword research with volume and difficulty
- ✓ Rank tracking by location and device
- ✓ Technical site audits
- ✓ Backlink analysis and outreach
- ✓ Competitor gap analysis
- ✓ Content optimisation
- ✓ Local SEO and Google Business Profile
- ✓ Reporting for clients
Get an instant demo
Let us arrange your demos, free
SEO tools — frequently asked questions
Which SEO tool is best for beginners?+
Google Search Console plus a free keyword tool covers the basics. Ubersuggest, Semrush and Ahrefs are the usual next step when you need competitor analysis.
Related categories
Need help choosing?
Get a personalised seo tools shortlist
Tell us about your business and we send a shortlist with honest pros and cons, then arrange demos. Free — the vendor invoices you directly.