Head to head · Survey & customer feedback tools
Google Forms vs HubSpot Marketing Hub
Pricing, features, India readiness and rating compared. Google Forms rates highest.
Inbound marketing automation with forms, email and workflows.
Free plan
| Compare | Google Forms | HubSpot Marketing Hub |
|---|---|---|
| Category | Survey & customer feedback tools | Marketing automation |
| Vendor | HubSpot | |
| Headquarters | Mountain View, United States | Cambridge, United States |
| Made in India | No | No |
| Starting price | Free | Free plan |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 2008 | 2006 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.7 / 5 | 4.6 / 5 |
Google Forms: pros & cons
- +Completely free to use
- +18 years in business — a mature, stable product
- +One of the top-ranked survey & customer feedback tools options in our catalogue
- +Covers more than one software category, reducing the number of tools you run
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Survey builder with logic
- NPS, CSAT and CES templates
- Multi-channel distribution (email, WhatsApp, SMS, QR)
- Employee engagement pulses
- Text analytics and sentiment
- Review generation for Google and marketplaces
HubSpot Marketing Hub: pros & cons
- +Free plan available to evaluate at zero cost
- +20 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
Get an instant demo
See Google Forms live, with an App Advisor discount
Frequently asked questions
Which is better, Google Forms or HubSpot Marketing Hub?+
Google Forms scores higher on App Advisor's rating (4.7/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is Google Forms cheaper than HubSpot Marketing Hub?+
Google Forms starts at Free and HubSpot Marketing Hub at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Google Forms to HubSpot Marketing Hub?+
Most survey & customer feedback tools products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.
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