Head to head · SMS & OTP platforms
Gupshup vs Reelo Loyalty
Pricing, features, India readiness and rating compared. Gupshup rates highest.
Loyalty and WhatsApp marketing for restaurants and retail.
| Compare | Gupshup | Reelo Loyalty |
|---|---|---|
| Category | SMS & OTP platforms | Loyalty & rewards programs |
| Vendor | Gupshup | Reelo |
| Headquarters | Mumbai, Maharashtra | Ahmedabad, Gujarat |
| Made in India | Yes | Yes |
| Starting price | Pay as you go | Free plan |
| Free plan | No | Yes |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 2004 | 2019 |
| Best for | Small business, SMB, Mid-market | Startup, Small business, SMB |
| App Advisor rating | 4.7 / 5 | 4.7 / 5 |
Gupshup: pros & cons
- +Built in India with GST-ready workflows and local support hours
- +22 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
- −No permanently free plan
Key features
- DLT header and template management
- Transactional and promotional routes
- OTP APIs with fallback to voice
- RCS business messaging
- Delivery reports and analytics
- Unicode and vernacular support
Reelo Loyalty: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +One of the top-ranked loyalty & rewards programs options in our catalogue
- +Covers more than one software category, reducing the number of tools you run
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- Points, tiers and cashback rules
- Referral programmes
- Omnichannel redemption (POS, app, web)
- Gift cards and vouchers
- Customer segmentation
- WhatsApp and SMS engagement
Get an instant demo
See Gupshup live, with an App Advisor discount
Frequently asked questions
Which is better, Gupshup or Reelo Loyalty?+
Gupshup scores higher on App Advisor's rating (4.7/5) for pricing transparency, India readiness and maturity. Reelo Loyalty has a free plan, which matters if you want to try before paying. The right choice depends on your workflow — request demos of both.
Is Gupshup cheaper than Reelo Loyalty?+
Gupshup starts at Pay as you go and Reelo Loyalty at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Gupshup to Reelo Loyalty?+
Most sms & otp platforms products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.