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Sales & Marketing

Best Survey & customer feedback tools in India (2026)

Survey and feedback tools collect NPS, CSAT, employee engagement and market research responses, and route them to the teams who can act. Forms tools overlap here; the distinction is analysis and closed-loop follow-up.

59 products compared5 made in India31 with a free plan
Birdeye logo

Birdeye

4.1App Advisor rating

Reviews and reputation management with Indian founders.

Starts at

On request

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Feefo logo

Feefo

4.1App Advisor rating

Verified reviews platform.

Starts at

On request

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UserVoice logo

UserVoice

4.0App Advisor rating

Product feedback management.

Starts at

On request

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UserTesting logo

UserTesting

4.0App Advisor rating

Remote user research videos.

Starts at

On request

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Wonderflow logo

Wonderflow

4.0App Advisor rating

Review analytics for consumer brands.

Starts at

On request

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Simplesat logo

Simplesat

3.9App Advisor rating

CSAT, NPS and CES survey tool embedded in helpdesk emails for support teams.

Starts at

$109/mo billed annually (Standard)

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Customer Thermometer logo

Customer Thermometer Technology Ltd

3.9App Advisor rating

One-click email feedback surveys that rate satisfaction with a four-level thermometer.

Starts at

$49/mo (Jumper, 200 responses)

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Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.

How to choose survey & customer feedback tools

Decide whether you need forms or a feedback programme; Google Forms and Typeform cover forms, whereas NPS programmes need distribution and follow-up.

Check WhatsApp and SMS distribution — email response rates in India are low.

Look for vernacular survey support if your customers are not English-first.

What to look for

  • Survey builder with logic
  • NPS, CSAT and CES templates
  • Multi-channel distribution (email, WhatsApp, SMS, QR)
  • Employee engagement pulses
  • Text analytics and sentiment
  • Review generation for Google and marketplaces
  • Closed-loop ticketing
  • Dashboards and benchmarks

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Survey & customer feedback tools — frequently asked questions

What is a good NPS score?+

Above 30 is solid for most industries; above 50 is excellent. Trends over time matter more than the absolute number.

Survey & customer feedback tools by industry

Survey & customer feedback tools — popular searches

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